
Anyplace.com is a marketplace that allows people to secure flexible-term/furnished housing more easily like booking a hotel room. They were a brand new site when they approached me and never had any SEO presence. Growing a brand new site on SEO on the brutally competitive Hotel market was the biggest challenge.
SEO
Travel & Leisure
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

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