Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:

• Development of an in-house manual for on-page optimization for the company's writers.
• Conducting a range of SEO audits for the company's lines of business.
• Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
• Management of the bulk of the company's Google and Bing paid search campaigns.

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement. 

All Google Merchant Center's product were rejected, Shopping ads completely stopped