Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.

In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.

I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.