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We grew subscriptions by 87% for Google Search and quadrupled subscriptions through the Google Display network. Audible's spend increased from $100K per month to $1M per month until they were eventually acquired by Amazon because of the hyper-growth.
We promoted thousands of audiobook titles back when there weren't dynamic campaigns or Google Shopping. We worked tirelessly in Excel to create campaigns for the thousands of titles.
I led the paid marketing team with three strategists.
We grew subscriptions by 87% for Google Search and quadrupled subscriptions through the Google Display network. Audible's spend increased from $100K per month to $1M per month until they were eventually acquired by Amazon because of the hyper-growth.
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