Audible.com (an Amazon company) Case Study

The Challenge

We promoted thousands of audiobook titles back when there weren't dynamic campaigns or Google Shopping. We worked tirelessly in Excel to create campaigns for the thousands of titles.

The Process

I led the paid marketing team with three strategists.

The Solution

We grew subscriptions by 87% for Google Search and quadrupled subscriptions through the Google Display network. Audible's spend increased from $100K per month to $1M per month until they were eventually acquired by Amazon because of the hyper-growth.

Website

https://www.audible.com

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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