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I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
expert
Aussie Broadband was a fast growing telco that aimed to become 1 of Australia’s top 3 broadband providers.
scaling a service that was highly competitive, as well as high churn.
I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Paid Ads,Paid Ads,Marketing Strategy,CRO
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
