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I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Aussie Broadband was a fast growing telco that aimed to become 1 of Australia’s top 3 broadband providers.
scaling a service that was highly competitive, as well as high churn.
I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Paid Ads,Paid Ads,Marketing Strategy,CRO
Technology
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
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