Aussie Broadband Case Study

The Challenge

Aussie Broadband was a fast growing telco that aimed to become 1 of Australia’s top 3 broadband providers.

scaling a service that was highly competitive, as well as high churn.

The Process

The Solution

I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.

We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.

In 2020, Aussie Broadband successfully IPO'd.

Website

http://aussiebroadband.com.au

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,CRO

Industry

Technology

Results by the numbers

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