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I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Aussie Broadband was a fast growing telco that aimed to become 1 of Australia’s top 3 broadband providers.
scaling a service that was highly competitive, as well as high churn.
I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Paid Ads,Paid Ads,Marketing Strategy,CRO
Technology
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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