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I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Aussie Broadband was a fast growing telco that aimed to become 1 of Australia’s top 3 broadband providers.
scaling a service that was highly competitive, as well as high churn.
I was the Principal Consultant on the account, managing the account strategy and our team of SEO, PPC, Content & Dev experts to grow their digital acquisition for both B2B & B2C for NBN.
We successfully managed to stay within the given cost per purchase, and scaled the sales to record amounts for both B2B & B2C. During my time leading the account, I successfully introduced new initiatives to drive record acquisition events including Black Friday Cyber Monday offers, viral competitions, and shifting the focus from acquiring first time NBN customers, to acquiring switching customers from other NBN providers.
In 2020, Aussie Broadband successfully IPO'd.
Paid Ads,Paid Ads,Marketing Strategy,CRO
Technology
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This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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