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Marketing Strategy
Art & Entertainment
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy: