I over delivered on the key KPI which was ROAS by +200%. This not only made the business profitable but the results helped me ask for additional funds by +50% MoM.
expert
AVI 8 despite being a global luxury premium watch manufacturer was not able to generate a profitable business through it's digital store.
I launched Google Ads for them with a special focus on Shopping Ads.
I over delivered on the key KPI which was ROAS by +200%. This not only made the business profitable but the results helped me ask for additional funds by +50% MoM.
Paid Ads
Electronics
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.