Create Facebook strategy for Black Friday and November sales for 2021 that will improve site ROI.
As the head of Facebook advertising in my company, I analyzed the previous November conversion rates in the last years and built a plan that created advertising tactics for the best ROI for Azrilei.com, depending on the days and the categories of sales.
Improved ROI by 25% YOY
Paid Ads
Technology
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

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