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Create Facebook strategy for Black Friday and November sales for 2021 that will improve site ROI.
As the head of Facebook advertising in my company, I analyzed the previous November conversion rates in the last years and built a plan that created advertising tactics for the best ROI for Azrilei.com, depending on the days and the categories of sales.
Improved ROI by 25% YOY
Paid Ads
Technology
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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
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