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They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
BetterBack is a company that appeared on the TV show Shark Tank and got an investment offer from Lori Greiner, and before that raised $1.2 million on Kickstarter.
They were doing a great job on many fronts, except their Facebook ads were no longer profitable as FB ads became more expensive.
I helped them improve their ad copy to tell the stories of their clients and try new markets instead of focusing only on the US Market.
I wrote a blog post detailing the process here https://www.sarah-sal.com/blog/2021/7/2/facebook-ad-copy-shark-tank
They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
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