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They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
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BetterBack is a company that appeared on the TV show Shark Tank and got an investment offer from Lori Greiner, and before that raised $1.2 million on Kickstarter.
They were doing a great job on many fronts, except their Facebook ads were no longer profitable as FB ads became more expensive.
I helped them improve their ad copy to tell the stories of their clients and try new markets instead of focusing only on the US Market.
I wrote a blog post detailing the process here https://www.sarah-sal.com/blog/2021/7/2/facebook-ad-copy-shark-tank
They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
