They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
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BetterBack is a company that appeared on the TV show Shark Tank and got an investment offer from Lori Greiner, and before that raised $1.2 million on Kickstarter.
They were doing a great job on many fronts, except their Facebook ads were no longer profitable as FB ads became more expensive.
I helped them improve their ad copy to tell the stories of their clients and try new markets instead of focusing only on the US Market.
I wrote a blog post detailing the process here https://www.sarah-sal.com/blog/2021/7/2/facebook-ad-copy-shark-tank
They went from losing money on ads to being profitable, Including many days where they did have the highest number of sales in a single day from Facebook ads.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.