
In just a few months, their email revenue has grown severalfold.
Booster For WooCommerce enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
In order to maximize the list’s effectiveness, we scrubbed the subscriber data and removed almost 100,000 inactive email addresses. We then created a full email strategy including Pre-Purchase, Abandoned Cart, Browse Abandonment, Exit Intent, Cross-Sales, and more to engage consumers and fan the flames of their interest in Booster For WooCommerce products.
In just a few months, their email revenue has grown severalfold.
Email Marketing,Marketing Strategy,Copywriting,Branding
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.