They achieved:
573x Organic Users pm above benchmark
Benchmark is the non brand organic traffic Boundless would have accrued had no further SEO activity taken place.
Top 5 worldwide in Google for 'Employer of Record'
Feb 2022, Boundless was ranking no higher 52 in Google (worldwide) for their keywords. Theey wanted to change that.
I was brought in to handle the blog migration which was planned and executed successfully. I was invited back to handle other migrations and then optimise the site which involved analysing their and their competitors data. Using data science I was able to generate high impact recommendations and help them understand these and implement them.
They achieved:
573x Organic Users pm above benchmark
Benchmark is the non brand organic traffic Boundless would have accrued had no further SEO activity taken place.
Top 5 worldwide in Google for 'Employer of Record'
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.