Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.

Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth