Bpi sports was only in bog box stores and had no direct customers. We built an e-commerce store and scaled up digital marketing channels like FB, google and Amazon.
Build a site, generate traffic, increase CVR and AOV plus nurture to increase LTV
$1M per month in gross revenue where we started from $0
Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads
Health & Wellness
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

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