$1M per month in gross revenue where we started from $0

0.6
ROAS

The Challenge

Bpi sports was only in bog box stores and had no direct customers. We built an e-commerce store and scaled up digital marketing channels like FB, google and Amazon.

The Process

Build a site, generate traffic, increase CVR and AOV plus nurture to increase LTV

The Solution

$1M per month in gross revenue where we started from $0

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

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HastyCart is an online grocery ordering service. They reached out to me for help with:

  • getting new customers
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