Tom B.

Mayple Vetted


The Challenge

There was limited social engagement across any channels. Email marketing was limited. There was no influencer marketing at the time of starting.

I was challenged to grow all relevant social channels, work with influencers, grow the email database while maintaining a profit, and find a way to track/attribute sales efforts on social media.

The Process

  • I began with creating a social media content calendar/flow that I used for 6.5 years.
  • As organic engagement and growth occurred, I partnered with relevant influencers to engage with their audience using the brands products and encourage their followers to engage with the brand page and provide their email address(es.)
  • Over time, I started using paid acquisition to supplement organic growth and engagement while continuing to find ways to build a paid sales effort

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Content Marketing,Copywriting,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management


Sports, Outdoors & Fitness

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