There was limited social engagement across any channels. Email marketing was limited. There was no influencer marketing at the time of starting.

I was challenged to grow all relevant social channels, work with influencers, grow the email database while maintaining a profit, and find a way to track/attribute sales efforts on social media.

• I began with creating a social media content calendar/flow that I used for 6.5 years.
• As organic engagement and growth occurred, I partnered with relevant influencers to engage with their audience using the brands products and encourage their followers to engage with the brand page and provide their email address(es.)
• Over time, I started using paid acquisition to supplement organic growth and engagement while continuing to find ways to build a paid sales effort