0.3
ROAS

The Challenge

There was limited social engagement across any channels. Email marketing was limited. There was no influencer marketing at the time of starting.


I was challenged to grow all relevant social channels, work with influencers, grow the email database while maintaining a profit, and find a way to track/attribute sales efforts on social media.

The Process

  • I began with creating a social media content calendar/flow that I used for 6.5 years.
  • As organic engagement and growth occurred, I partnered with relevant influencers to engage with their audience using the brands products and encourage their followers to engage with the brand page and provide their email address(es.)
  • Over time, I started using paid acquisition to supplement organic growth and engagement while continuing to find ways to build a paid sales effort

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Content Marketing,Copywriting,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,Social Media Management

Industry

Sports, Outdoors & Fitness

Results by the numbers

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SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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Health Hero

Heath Hero is a blockchain based health engagement platform that leverages IoT/connected devices and modern DeFi.


They needed help with growing their user base for their NFT based game 'GO!'.

0.02

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Civil Standard

Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.

0.5

ROAS

Ghostek

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.