
Grew brand from $4M to $16M in first year (with $12M being online) and to $40M the second year (with $30M being online).
Launched the first ever CBD e-Commerce brand in the face of heavy FDA supplement regulation and lack of ability to use Google or Facebook tools nor proper banking nor fulfillment processes. Founders were not business people, business savvy, nor understanding of the need to invest in building an organic SEO platform that now delivers over $2M monthly.
As the founding Chief Marketing Officer, worked to establish and execute the marketing and e-commerce strategies.
Grew brand from $4M to $16M in first year (with $12M being online) and to $40M the second year (with $30M being online).
Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,CRO,Copywriting,Web Development,Social Media Management,Branding,Other,Public Relations
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

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