Helped them reach their goals. Helped them grow their new subscribers and engage for the duration of Q4.
expert
Chatbooks brought me on as a consultant for their Black Friday/Holiday sales offerings and to help maximize cost per installs on campaigns.
Chatbooks had done all the shooting for the images and videos they wanted to run for the duration of Q4. They wanted to test over 100 new creative images and videos and determine winners that should run through the months. Goal was to maintain a 2-3 ROAS for the Facebook and TikTok accounts.
Helped them reach their goals. Helped them grow their new subscribers and engage for the duration of Q4.
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.