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1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
expert
Customer Acquisition Costs (CACs) were too high on the digital advertising platforms they were spending on (e.g. Facebook Ads, Google Ads, and YouTube Ads), relative to their Customer Lifetime Value (CLTV).
Diminishing returns from Facebook and Google Ads, with growth starting to slow from a customer acquisition standpoint.
Guided the client in developing new, more optimized landing pages to improve conversion rates and lower CACs. Examples of landing page iterations:
First Iteration: https://healthybear.co/chefsplate/mealkit/index.html
Second Iteration: https://healthybear.co/chefsplate/my-experience/index.html
The Winner: https://offer.chefsplate.com/
Diversified into new, more cost-effective traffic sources including TikTok Ads, Programmatic Display Ads, and more traditional affiliate channels, leveraging new advertising content native to these individual platforms.
1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
Marketing Strategy,CRO
Food & Drink
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