1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
Customer Acquisition Costs (CACs) were too high on the digital advertising platforms they were spending on (e.g. Facebook Ads, Google Ads, and YouTube Ads), relative to their Customer Lifetime Value (CLTV).
Diminishing returns from Facebook and Google Ads, with growth starting to slow from a customer acquisition standpoint.
Guided the client in developing new, more optimized landing pages to improve conversion rates and lower CACs. Examples of landing page iterations:
First Iteration: https://healthybear.co/chefsplate/mealkit/index.html
Second Iteration: https://healthybear.co/chefsplate/my-experience/index.html
The Winner: https://offer.chefsplate.com/
Diversified into new, more cost-effective traffic sources including TikTok Ads, Programmatic Display Ads, and more traditional affiliate channels, leveraging new advertising content native to these individual platforms.
1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
Marketing Strategy,CRO
Food & Drink
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.