
1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
Customer Acquisition Costs (CACs) were too high on the digital advertising platforms they were spending on (e.g. Facebook Ads, Google Ads, and YouTube Ads), relative to their Customer Lifetime Value (CLTV).
Diminishing returns from Facebook and Google Ads, with growth starting to slow from a customer acquisition standpoint.
Guided the client in developing new, more optimized landing pages to improve conversion rates and lower CACs. Examples of landing page iterations:
First Iteration: https://healthybear.co/chefsplate/mealkit/index.html
Second Iteration: https://healthybear.co/chefsplate/my-experience/index.html
The Winner: https://offer.chefsplate.com/
Diversified into new, more cost-effective traffic sources including TikTok Ads, Programmatic Display Ads, and more traditional affiliate channels, leveraging new advertising content native to these individual platforms.
1.8x increase in Conversion Rate (CVR) on the new landing page test.
43% growth in cold customer acquisition.
400K+ in additional monthly revenue generated.
TikTok is now the company's second-largest traffic source from a revenue standpoint.
Marketing Strategy,CRO
Food & Drink
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Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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