The Challenge

The Process

The Solution

Skills Used

Industry

Travel & Leisure

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NBA Top Shot

  • Answer 1001 user analytics questions
  • Determine product adoption
  • Discover user activation metric
  • Measure activation
  • Manage data sources and connections
  • Track campaign performance

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Hoggs of Fife

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

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CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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CPL

Neopath

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.

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