Travel & Leisure
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Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.
The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.
Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.