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Google Ads Management:
• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms
Acquisition and PPC Specialist
• Plans, executes and measures paid media campaigns that drives customer acquisition growth
• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads
• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)
• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.
• Manages and implements ecommerce conversion tracking across advertising properties
• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)
Google Ads Management:
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads
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