
Google Ads Management:
• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms
Acquisition and PPC Specialist
• Plans, executes and measures paid media campaigns that drives customer acquisition growth
• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads
• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)
• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.
• Manages and implements ecommerce conversion tracking across advertising properties
• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)
Google Ads Management:
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.