Google Ads Management:
• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms
Acquisition and PPC Specialist
• Plans, executes and measures paid media campaigns that drives customer acquisition growth
• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads
• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)
• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.
• Manages and implements ecommerce conversion tracking across advertising properties
• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)
Google Ads Management:
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.