ContactsExpress | Optical Ecommerce Site Case Study

The Challenge

• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms

The Process

Acquisition and PPC Specialist

• Plans, executes and measures paid media campaigns that drives customer acquisition growth

• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads

• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)

• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.

• Manages and implements ecommerce conversion tracking across advertising properties

• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)

The Solution

Google Ads Management:

Achieves a ROAS of 7.29
Drives millions in revenue on a Search and Shopping campaigns
Improves conversation rate by 20% (15.40%)
Decreases advertising costs and cost per conversion by 25%
Improves revenue by 47% ($508, 843)
Manages yearly budgets of $500,000 plus

Website

https://www.contactsexpress.ca

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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