ContactsExpress | Optical Ecommerce Site Case Study

The Challenge

• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms

The Process

Acquisition and PPC Specialist

• Plans, executes and measures paid media campaigns that drives customer acquisition growth

• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads

• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)

• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.

• Manages and implements ecommerce conversion tracking across advertising properties

• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)

The Solution

Google Ads Management:

Achieves a ROAS of 7.29
Drives millions in revenue on a Search and Shopping campaigns
Improves conversation rate by 20% (15.40%)
Decreases advertising costs and cost per conversion by 25%
Improves revenue by 47% ($508, 843)
Manages yearly budgets of $500,000 plus

Website

https://www.contactsexpress.ca

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS

Read Case Study

2 ROAS

Motowey

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

Read Case Study

0.5 CPL

Tailor Brands

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

Read Case Study

2x

Revenue in 60 days

pk24

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.

The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study