Google Ads Management:
• Restructure and scale complex paid media campaigns for different sites on multiple ad platforms
Acquisition and PPC Specialist
• Plans, executes and measures paid media campaigns that drives customer acquisition growth
• Consistently delivers 4 - 5 return on ad spend for different sites on Google Ads, Microsoft Ads, Facebook Ads and Pinterest Ads
• Analyzes data, buyer journeys and marketing performance metrics (CPA, ROAS, CAC, CVR)
• Collaborates with 15+ stakeholders to deliver on business objectives. Reports directly to CMO.
• Manages and implements ecommerce conversion tracking across advertising properties
• Monitors KPIs and regularly reports on channel and marketing performance (ROAS, CAC, LTV)
Google Ads Management:
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.