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In just over a year, we were able to increase their organic site traffic from approximately 10,000 to 25,000 visitors monthly. They have since seen continued steady growth with a current organic traffic average of approximately 50,000 monthly. The strategy also grew their ranking organic keywords from around 1,800 to a current total of nearly 8,000 with over 2,500 keywords ranking in the top 20 positions. Even though I stopped working with them in early 2021, their primary contact Jason Ma, agrees that my strategy and plan continues to be the reason they have seen such solid growth and success as they have continued to implement the plan we had established.
This client sold off-road vehicles such as ATVs, dirt bikes, and go karts. They were looking to grow their online presence and better compete against the major brands. They were not well known compared to large brands and had a website with no clear SEO strategy.
I was the digital marketing strategist and account manager overseeing all work for this client. I started with a thorough audit of their site and extensive competitor and keyword research. I then prepared a site optimization strategy that allowed them to target a more precise audience with a clearer message. We focussed on organizing their site with the best keyword strategy and content optimizations. We built their content up to better represent what they do and grew their ranking keywords so they were seen by more people.
In just over a year, we were able to increase their organic site traffic from approximately 10,000 to 25,000 visitors monthly. They have since seen continued steady growth with a current organic traffic average of approximately 50,000 monthly. The strategy also grew their ranking organic keywords from around 1,800 to a current total of nearly 8,000 with over 2,500 keywords ranking in the top 20 positions. Even though I stopped working with them in early 2021, their primary contact Jason Ma, agrees that my strategy and plan continues to be the reason they have seen such solid growth and success as they have continued to implement the plan we had established.
SEO
Automotive & Transportation
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The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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