In just over a year, we were able to increase their organic site traffic from approximately 10,000 to 25,000 visitors monthly. They have since seen continued steady growth with a current organic traffic average of approximately 50,000 monthly. The strategy also grew their ranking organic keywords from around 1,800 to a current total of nearly 8,000 with over 2,500 keywords ranking in the top 20 positions. Even though I stopped working with them in early 2021, their primary contact Jason Ma, agrees that my strategy and plan continues to be the reason they have seen such solid growth and success as they have continued to implement the plan we had established.

The Challenge

This client sold off-road vehicles such as ATVs, dirt bikes, and go karts. They were looking to grow their online presence and better compete against the major brands. They were not well known compared to large brands and had a website with no clear SEO strategy.

The Process

I was the digital marketing strategist and account manager overseeing all work for this client. I started with a thorough audit of their site and extensive competitor and keyword research. I then prepared a site optimization strategy that allowed them to target a more precise audience with a clearer message. We focussed on organizing their site with the best keyword strategy and content optimizations. We built their content up to better represent what they do and grew their ranking keywords so they were seen by more people.

The Solution

In just over a year, we were able to increase their organic site traffic from approximately 10,000 to 25,000 visitors monthly. They have since seen continued steady growth with a current organic traffic average of approximately 50,000 monthly. The strategy also grew their ranking organic keywords from around 1,800 to a current total of nearly 8,000 with over 2,500 keywords ranking in the top 20 positions. Even though I stopped working with them in early 2021, their primary contact Jason Ma, agrees that my strategy and plan continues to be the reason they have seen such solid growth and success as they have continued to implement the plan we had established.

Skills Used

SEO

Industry

Automotive & Transportation

Results by the numbers

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