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My first contract with Crate and Barrel was successful, and they brought me on a couple of months later to help them with Crate and Kids. I created an entire operating system with Notion to help streamline content briefing while they waited to transition to their new content management system and content ideation for email, organic and paid social media, and influencers.
With my second contract, I'm working in the Crate and Kids Department. I am spearheading their Kid Activist Program where we do room makeovers for kids who are activists for great causes. I am executing the following:
Getting acquainted with the different processes and changing my strategy and thinking hat from B2B and B2C.
I was a Brand Marketing Manager for my first contract with their Wedding Registry and Trade Program and am currently a Marketing Manager for Crate & Kids.
My first contract with Crate and Barrel was successful, and they brought me on a couple of months later to help them with Crate and Kids. I created an entire operating system with Notion to help streamline content briefing while they waited to transition to their new content management system and content ideation for email, organic and paid social media, and influencers.
With my second contract, I'm working in the Crate and Kids Department. I am spearheading their Kid Activist Program where we do room makeovers for kids who are activists for great causes. I am executing the following:
Branding,Content Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Email Marketing
Technology
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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