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My first contract with Crate and Barrel was successful, and they brought me on a couple of months later to help them with Crate and Kids. I created an entire operating system with Notion to help streamline content briefing while they waited to transition to their new content management system and content ideation for email, organic and paid social media, and influencers.
With my second contract, I'm working in the Crate and Kids Department. I am spearheading their Kid Activist Program where we do room makeovers for kids who are activists for great causes. I am executing the following:
expert
Getting acquainted with the different processes and changing my strategy and thinking hat from B2B and B2C.
I was a Brand Marketing Manager for my first contract with their Wedding Registry and Trade Program and am currently a Marketing Manager for Crate & Kids.
My first contract with Crate and Barrel was successful, and they brought me on a couple of months later to help them with Crate and Kids. I created an entire operating system with Notion to help streamline content briefing while they waited to transition to their new content management system and content ideation for email, organic and paid social media, and influencers.
With my second contract, I'm working in the Crate and Kids Department. I am spearheading their Kid Activist Program where we do room makeovers for kids who are activists for great causes. I am executing the following:
Branding,Content Marketing,Marketing Strategy,Marketing Strategy,SMS Marketing,Social Media Management,Email Marketing
Technology
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Build a social media presence, build trust in their audience and establish the business as a leader in their field.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
