The Challenge

The Process

The Solution

Skills Used

Marketing Strategy,Web Development

Industry

Travel & Leisure

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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.


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The challenges were to target people who actually need the product and not people who occasionally use it.


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Good target market is also companies that want to use video to simplify their messaging.

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Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

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