This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.