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Already in the 2nd month we were getting a higher volume of qualified leads, leading to positive ROI right from then.
Through testing, we have found the most optimal audience, creatives, and landing page format to get better responses.
New company without previous ad data, or any reviews / testimonials
Went through a thorough onboarding process to really dig into their current business situation, and see where they are most struggling with business growth, and lead management.
I created a new landing page for them, cooperated with them to get reviews and 1 testimonial to start, along with a time-sensitive offer. I also connected them with a CRM for easier lead management. We also worked together to shape up their website from a CRO perspective.
I crafted campaigns on facebook and instagram from A-Z with copywriting, visual selection, audience targeting, budget strategy, and everything in-between.
Already in the 2nd month we were getting a higher volume of qualified leads, leading to positive ROI right from then.
Through testing, we have found the most optimal audience, creatives, and landing page format to get better responses.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,CRO,Web Development,Social Media Management
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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