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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
Palace Interior is a window blinds company serving South Florida (USA). It needed more leads to provide its sales team to schedule free in-home estimates and installations to increase yearly revenue.
With an incredible reputation and being in business for over 20 years, we felt confident in delivering results even with little to no prior digital marketing efforts. So our team focused on launching a lead generation campaign on Google search ads to help the brand be visible to potential customers looking for their services. We created a series of high-converting landing pages and highly engaging search ads and, most importantly, tracked/recorded every lead generated.
Our client was able to generate over 100+ leads every month and maintain a return on ad spend of over 5. Working closely with their team, we have continued to improve their sales process using digital ads, scale their campaigns, and increase their monthly revenue.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.