Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.