This design agency had an unoptimised website with several pages set to noindex. The client had recently launched a new service and wanted to increase website traffic and conversions for this web page. There was a big opportunity to optimise the whole website and fix technical SEO issues.
I started this project with a comprehensive SEO audit to identify all areas of improvement for the website. From the audit, I mapped a strategy from the priorities identified in the audit.
In order to rectify these issues, on-page content optimisation across each webpage. Upon doing so, other organic strategies were applied to further improve their rankings on Google.
Results by the numbers
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.