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expert
Domo is a data intelligence company that is looking for consistent and high quality B2B pipeline in a competitive and crowded market. Domo's biggest challenge was low quality leads and low funnel conversion rates from digital channels.
I oversaw and managed Domo's campaign strategy, implementation, and optimization for Google & Bing Ads. To improve lead quality, I connected Domo's post-click sales data directly to Google Ads, allowing for easy calibration to down funnel performance and decreasing inefficient spend.
Paid Ads,Paid Ads,Paid Ads
Technology
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Develop website and implement tracking to measure performance
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends
