Domo is a data intelligence company that is looking for consistent and high quality B2B pipeline in a competitive and crowded market. Domo's biggest challenge was low quality leads and low funnel conversion rates from digital channels.
I oversaw and managed Domo's campaign strategy, implementation, and optimization for Google & Bing Ads. To improve lead quality, I connected Domo's post-click sales data directly to Google Ads, allowing for easy calibration to down funnel performance and decreasing inefficient spend.
Paid Ads,Paid Ads,Paid Ads
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Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.
We collaborated with entrepreneur micro-influencers to create a user-generated content (UGC) campaign with promo codes advocating the use of Adobe Creative Cloud Express in their day-to-day and produced a 1min bumper advert with one of them for distribution on TikTok and Instagram.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.