Sara H.

Mayple Vetted


The Challenge

Domo is a data intelligence company that is looking for consistent and high quality B2B pipeline in a competitive and crowded market. Domo's biggest challenge was low quality leads and low funnel conversion rates from digital channels.

The Process

I oversaw and managed Domo's campaign strategy, implementation, and optimization for Google & Bing Ads. To improve lead quality, I connected Domo's post-click sales data directly to Google Ads, allowing for easy calibration to down funnel performance and decreasing inefficient spend.

The Solution

Skills Used

Paid Ads,Paid Ads,Paid Ads



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