They needed to expand their Google Ads to new areas to build the brand whilst optimising performance, so it was more profitable both in the UK and the United States.

Our first point of call is always optimisation and efficiency. Once we had a solid foundation, we were able to build by working on new generics to expand the brand whilst continuing to capture the demand already present. Working with a new CSS enabled us to expand Shopping more cost-effectively leaving more available budget to test new targets.