Doughbar Doughnut Case Study

The Challenge

Doughbar had taken their marketing back in house for more than a year after multiple failed attempts working with agencies. They were guarded and it took awhile to gain their trust, but we've educated them all along the way. They had never spent for than $15,000/mth on Facebook Ads and continually rode the waive of getting sales from re-airing of their Shark Tank debut in 2018.

The Process

We've spent $130,000 since on Facebook, Instagram and Goole and counting here while maintaining a target $20 CPA. This brand struggled to scale past $200/day on Facebook and we're regularly spending $1800/day on Facebook with sales at $5k-$6k/day.

We implemented our Testing & Scaling Blueprint to identify the winning formula.

We also developed a brand new offer to introduce to cold traffic for them, which was the launching point for $150,000+ months in sales.

We created a brand new sales funnel and have extensively optimized their Sales Funnel and built custom landing pages that convert at greater than 4% on cold traffic.

Running Facebook, Instagram & Google. TikTok Ads coming soon.

The Solution

$150,000+ per month in sales (Up from $70k-$80k)
Spending $1,800/day profitably on Facebook/Instagram
$17 CPA on new customer acquisition

Website

https://www.doughbardoughnuts.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing

Industry

Food & Drink

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.4 CPL

Nagios

Sophisticated B2B Buyer Persona
Long Sales Cycle
Publicly traded competitors with large budgets

Read Case Study

0.2 CPO

Supergoop

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

Read Case Study

Xtrema Cookware

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.

Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

Read Case Study

1 CPO

New Glarus Bakery

Setup initial digital ads for this client

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study