
Doughbar had taken their marketing back in house for more than a year after multiple failed attempts working with agencies. They were guarded and it took awhile to gain their trust, but we've educated them all along the way. They had never spent for than $15,000/mth on Facebook Ads and continually rode the waive of getting sales from re-airing of their Shark Tank debut in 2018.
We've spent $130,000 since on Facebook, Instagram and Goole and counting here while maintaining a target $20 CPA. This brand struggled to scale past $200/day on Facebook and we're regularly spending $1800/day on Facebook with sales at $5k-$6k/day.
We implemented our Testing & Scaling Blueprint to identify the winning formula.
We also developed a brand new offer to introduce to cold traffic for them, which was the launching point for $150,000+ months in sales.
We created a brand new sales funnel and have extensively optimized their Sales Funnel and built custom landing pages that convert at greater than 4% on cold traffic.
Running Facebook, Instagram & Google. TikTok Ads coming soon.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.