Doughbar Doughnut Case Study

The Challenge

Doughbar had taken their marketing back in house for more than a year after multiple failed attempts working with agencies. They were guarded and it took awhile to gain their trust, but we've educated them all along the way. They had never spent for than $15,000/mth on Facebook Ads and continually rode the waive of getting sales from re-airing of their Shark Tank debut in 2018.

The Process

We've spent $130,000 since on Facebook, Instagram and Goole and counting here while maintaining a target $20 CPA. This brand struggled to scale past $200/day on Facebook and we're regularly spending $1800/day on Facebook with sales at $5k-$6k/day.

We implemented our Testing & Scaling Blueprint to identify the winning formula.

We also developed a brand new offer to introduce to cold traffic for them, which was the launching point for $150,000+ months in sales.

We created a brand new sales funnel and have extensively optimized their Sales Funnel and built custom landing pages that convert at greater than 4% on cold traffic.

Running Facebook, Instagram & Google. TikTok Ads coming soon.

The Solution

$150,000+ per month in sales (Up from $70k-$80k)
Spending $1,800/day profitably on Facebook/Instagram
$17 CPA on new customer acquisition

Website

https://www.doughbardoughnuts.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing

Industry

Food & Drink

Results by the numbers

Get Started

More Case Study

0.25 CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

Read Case Study

6.5 ROAS

Delixirs

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

Read Case Study

3.7 CPL

Work214

Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.

Read Case Study

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Read Case Study