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I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
This client had not advertised on Google Ads before, so they needed a brand new account. I set up the Google Ads account and assisted the client in setting up conversion pixels. I had no experience with the targeted locations, but researched the areas and developed a robust set of keywords and descriptive text ads, eventually scaling up to the client's budget.
I am the client's only point of contact, and I'm 100% responsible for the account. I set up the campaigns, keywords, ads, etc., and have full autonomy on making decisions and optimizations.
I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
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Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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