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I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
This client had not advertised on Google Ads before, so they needed a brand new account. I set up the Google Ads account and assisted the client in setting up conversion pixels. I had no experience with the targeted locations, but researched the areas and developed a robust set of keywords and descriptive text ads, eventually scaling up to the client's budget.
I am the client's only point of contact, and I'm 100% responsible for the account. I set up the campaigns, keywords, ads, etc., and have full autonomy on making decisions and optimizations.
I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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