I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
This client had not advertised on Google Ads before, so they needed a brand new account. I set up the Google Ads account and assisted the client in setting up conversion pixels. I had no experience with the targeted locations, but researched the areas and developed a robust set of keywords and descriptive text ads, eventually scaling up to the client's budget.
I am the client's only point of contact, and I'm 100% responsible for the account. I set up the campaigns, keywords, ads, etc., and have full autonomy on making decisions and optimizations.
I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.