
I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
This client had not advertised on Google Ads before, so they needed a brand new account. I set up the Google Ads account and assisted the client in setting up conversion pixels. I had no experience with the targeted locations, but researched the areas and developed a robust set of keywords and descriptive text ads, eventually scaling up to the client's budget.
I am the client's only point of contact, and I'm 100% responsible for the account. I set up the campaigns, keywords, ads, etc., and have full autonomy on making decisions and optimizations.
I started with a relatively low conversion cost, but even so, found several areas where I could implement optimizations to improve performance. Within a few months of running and optimizing the account, the client is now getting around 350 leads/month and a cost/conversion about 50% lower than when I started up the account.
Paid Ads
Real Estate
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

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