0.3
CPR

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Copywriting

Industry

Technology

Results by the numbers

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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.


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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.

The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.

In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.

Zaksy

  • Industry-standard overall conversion rate of ~2%;
  • Old-school product pages;
  • No upsells, no bundles, no post-purchase emails.

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