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$50k
$190k
2.5%
1 mil
agency
A revolutionary sleep technology based on years of research, this pillow activates your nervous system’s relaxation response. The product has been reviewed by publications, such as Forbes, Marie Claire, and CNN, and has published research from Columbia University.
We have been charged with figuring out how to drive pre-order sales in a very limited time period.
The biggest challenge? Target the right perspective customers on Facebook with somewhat limited customer data.
We needed to find the right audience and do it fast so that the client can meet their funding goal in under 30 days.
We developed a few potential audiences that were varied in demographic and socioeconomic statuses. We’ve identified the potential audiences that might be interested in this product, including women with children who make household purchasing decisions, parents of special needs children, as well as high-performers, and people higher up the career ladders. Some audiences were built on existing customer data while others used interest-based targeting and success signals from related products and market research. Through continuous testing of messaging and creative, we were able to pinpoint the most engaged audience and develop the right product positioning.
$50k
$190k
2.5%
1 mil
CRO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Copywriting
Technology
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
