$50k
$190k
2.5%
1 mil
A revolutionary sleep technology based on years of research, this pillow activates your nervous system’s relaxation response. The product has been reviewed by publications, such as Forbes, Marie Claire, and CNN, and has published research from Columbia University.
We have been charged with figuring out how to drive pre-order sales in a very limited time period.
The biggest challenge? Target the right perspective customers on Facebook with somewhat limited customer data.
We needed to find the right audience and do it fast so that the client can meet their funding goal in under 30 days.
We developed a few potential audiences that were varied in demographic and socioeconomic statuses. We’ve identified the potential audiences that might be interested in this product, including women with children who make household purchasing decisions, parents of special needs children, as well as high-performers, and people higher up the career ladders. Some audiences were built on existing customer data while others used interest-based targeting and success signals from related products and market research. Through continuous testing of messaging and creative, we were able to pinpoint the most engaged audience and develop the right product positioning.
$50k
$190k
2.5%
1 mil
CRO,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Copywriting
Technology
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.