I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.

One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

We had a lot of different changes on their website throughout the time working together & it was a struggle to keep a steady conversion rate optimization for them. We were able to get some really good campaigns that stayed over 2X ROAS and .79X was profitable for them!

It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.

The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.