• Reduced CAC by almost 50% within 12 months
  • Improved Average Order Value (AOV) by 30%
  • Increased domain authority
  • Reduced marketing spend by focusing on key markets
  • Focused on SEO-driven content and inbound marketing
0.6
ROAS

The Challenge

  • Grow Ecommerce revenue in North America
  • Decrease Customer Acquisition Cost (CAC)
  • Manage $200k annual budget

The Process

  • Migrated website to Shopify+
  • Improved CAC by optimizing existing ad campaigns (Google Ads, Facebook Ads) and creating new highly targeted campaigns
  • Executed a brand strategy that is focused on Brand Experience
  • Created a network of key partners in the industry

The Solution

  • Reduced CAC by almost 50% within 12 months
  • Improved Average Order Value (AOV) by 30%
  • Increased domain authority
  • Reduced marketing spend by focusing on key markets
  • Focused on SEO-driven content and inbound marketing
Skills Used

Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,CRO,Content Marketing,SEO

Industry

Gaming

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

9.34

ROAS

Aritmetik

The client has multiple stores in Canada and wanted to start selling entirely online.

Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency

0.5

CPL

Calian

Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

40

ROAS

Capital BBQ

Client was aiming for 30x ROAS in regional Canadian market

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.