• Reduced CAC by almost 50% within 12 months
  • Improved Average Order Value (AOV) by 30%
  • Increased domain authority
  • Reduced marketing spend by focusing on key markets
  • Focused on SEO-driven content and inbound marketing
0.6
ROAS

The Challenge

  • Grow Ecommerce revenue in North America
  • Decrease Customer Acquisition Cost (CAC)
  • Manage $200k annual budget

The Process

  • Migrated website to Shopify+
  • Improved CAC by optimizing existing ad campaigns (Google Ads, Facebook Ads) and creating new highly targeted campaigns
  • Executed a brand strategy that is focused on Brand Experience
  • Created a network of key partners in the industry

The Solution

  • Reduced CAC by almost 50% within 12 months
  • Improved Average Order Value (AOV) by 30%
  • Increased domain authority
  • Reduced marketing spend by focusing on key markets
  • Focused on SEO-driven content and inbound marketing
Skills Used

Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,CRO,Content Marketing,SEO

Industry

Gaming

Results by the numbers

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