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In the first three months of managing their Google Ads account compared to the previous three months:
This e-commerce client was having difficulty managing their Google Ads program internally as they were about to enter one of the busy fall planting season. Their Google Shopping product feed was not working, so no shopping ads were running, and many of their products were not being promoted in Google search. In addition, they were not running Facebook ads and wanted to resume that advertising.
Working with their direct mail agency I gained access to the Google Merchant Center account and got the product feed working again and set up a new Google Shopping campaign. Meanwhile I updated and resumed some paused search campaigns that had produced the desired return in the past and created some new search campaigns focused on their bestselling categories of products. Next, I moved on to their Facebook Ads program and created a new ad campaign that immediately started generating product orders at the desired level of return.
In the first three months of managing their Google Ads account compared to the previous three months:
Paid Ads,Paid Ads,Google Shopping
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Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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