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In the first three months of managing their Google Ads account compared to the previous three months:
This e-commerce client was having difficulty managing their Google Ads program internally as they were about to enter one of the busy fall planting season. Their Google Shopping product feed was not working, so no shopping ads were running, and many of their products were not being promoted in Google search. In addition, they were not running Facebook ads and wanted to resume that advertising.
Working with their direct mail agency I gained access to the Google Merchant Center account and got the product feed working again and set up a new Google Shopping campaign. Meanwhile I updated and resumed some paused search campaigns that had produced the desired return in the past and created some new search campaigns focused on their bestselling categories of products. Next, I moved on to their Facebook Ads program and created a new ad campaign that immediately started generating product orders at the desired level of return.
In the first three months of managing their Google Ads account compared to the previous three months:
Paid Ads,Paid Ads,Google Shopping
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Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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