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In the first three months of managing their Google Ads account compared to the previous three months:
expert
This e-commerce client was having difficulty managing their Google Ads program internally as they were about to enter one of the busy fall planting season. Their Google Shopping product feed was not working, so no shopping ads were running, and many of their products were not being promoted in Google search. In addition, they were not running Facebook ads and wanted to resume that advertising.
Working with their direct mail agency I gained access to the Google Merchant Center account and got the product feed working again and set up a new Google Shopping campaign. Meanwhile I updated and resumed some paused search campaigns that had produced the desired return in the past and created some new search campaigns focused on their bestselling categories of products. Next, I moved on to their Facebook Ads program and created a new ad campaign that immediately started generating product orders at the desired level of return.
In the first three months of managing their Google Ads account compared to the previous three months:
Paid Ads,Paid Ads,Google Shopping
Home & Garden
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
