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In the first three months of managing their Google Ads account compared to the previous three months:
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This e-commerce client was having difficulty managing their Google Ads program internally as they were about to enter one of the busy fall planting season. Their Google Shopping product feed was not working, so no shopping ads were running, and many of their products were not being promoted in Google search. In addition, they were not running Facebook ads and wanted to resume that advertising.
Working with their direct mail agency I gained access to the Google Merchant Center account and got the product feed working again and set up a new Google Shopping campaign. Meanwhile I updated and resumed some paused search campaigns that had produced the desired return in the past and created some new search campaigns focused on their bestselling categories of products. Next, I moved on to their Facebook Ads program and created a new ad campaign that immediately started generating product orders at the desired level of return.
In the first three months of managing their Google Ads account compared to the previous three months:
Paid Ads,Paid Ads,Google Shopping
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instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
