The CPA from Facebook Ads reduced by 32% in the first month.

ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month

0.32
CPO

The Challenge

Eat Vive are a vegan snack brand making healthy treats. Vive's Facebook Ads were no longer making any progress and the CPA was rising, mainly due to IOS14. Their returning customer rate was strong, signalling that the product was very well received by their customers, but new customer acquisition wasn't keeping up with their targets.

The Process

I reviewed their Facebook Ads account and was quickly able to identify that their main issue was content. The account mainly consisted on single image ads and they weren't utilising video at all.


I created new ad campaigns with TikTok style video ads and the impact was immediate. CPA reduced significantly and ROAS was looking much healthier in the space of a couple of weeks.


I also expanded the use of Google Ads and implemented TikTok ads into their PPC strategy.

The Solution

The CPA from Facebook Ads reduced by 32% in the first month.

ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Direct2Digital

As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .

0.5

ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

3

ROAS

Sebamed

Launching a known German dermo-cosmetics brand in a new market, very high competition

Chorus

Establish an online presence and drive online sales.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.