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The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
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Eat Vive are a vegan snack brand making healthy treats. Vive's Facebook Ads were no longer making any progress and the CPA was rising, mainly due to IOS14. Their returning customer rate was strong, signalling that the product was very well received by their customers, but new customer acquisition wasn't keeping up with their targets.
I reviewed their Facebook Ads account and was quickly able to identify that their main issue was content. The account mainly consisted on single image ads and they weren't utilising video at all.
I created new ad campaigns with TikTok style video ads and the impact was immediate. CPA reduced significantly and ROAS was looking much healthier in the space of a couple of weeks.
I also expanded the use of Google Ads and implemented TikTok ads into their PPC strategy.
The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
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Food & Drink
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Improve brand presentation and maximize the growth of the Macy's website business.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
This brand had some pretty hard competition for search rankings and were stuck between #5-10 on rank and even lower for some of their target keywords
