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The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
Eat Vive are a vegan snack brand making healthy treats. Vive's Facebook Ads were no longer making any progress and the CPA was rising, mainly due to IOS14. Their returning customer rate was strong, signalling that the product was very well received by their customers, but new customer acquisition wasn't keeping up with their targets.
I reviewed their Facebook Ads account and was quickly able to identify that their main issue was content. The account mainly consisted on single image ads and they weren't utilising video at all.
I created new ad campaigns with TikTok style video ads and the impact was immediate. CPA reduced significantly and ROAS was looking much healthier in the space of a couple of weeks.
I also expanded the use of Google Ads and implemented TikTok ads into their PPC strategy.
The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
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increase reservation and optimized marketing funnels and sales processes to increase bookings
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