The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
Eat Vive are a vegan snack brand making healthy treats. Vive's Facebook Ads were no longer making any progress and the CPA was rising, mainly due to IOS14. Their returning customer rate was strong, signalling that the product was very well received by their customers, but new customer acquisition wasn't keeping up with their targets.
I reviewed their Facebook Ads account and was quickly able to identify that their main issue was content. The account mainly consisted on single image ads and they weren't utilising video at all.
I created new ad campaigns with TikTok style video ads and the impact was immediate. CPA reduced significantly and ROAS was looking much healthier in the space of a couple of weeks.
I also expanded the use of Google Ads and implemented TikTok ads into their PPC strategy.
The CPA from Facebook Ads reduced by 32% in the first month.
ROAS rose from 0.91 to 1.98 in the first month, and then to 2.14 in the second month
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.