expert
Develop an integrated digital marketing and communications campaign to promote a new digital product during the pandemic.
I developed a digital strategy for EFTI's latest LIBREE, born as a 100% digital platform for visual arts education. A way to learn and live the EFTI education experience from anywhere in the world. LIBREE, meaning free, was created to democratise visual education and reach.
We have been able to generate an increase in online sales.
Marketing Strategy,Content Marketing,Web Development,Email Marketing
Art & Entertainment
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.