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The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.
Before I joined the team, there was no resource dedicated to email so it was great to have a blank canvas and "clean up the mess". The team already had the basics: welcome series, cart abandon... so my projects were to 1) enhance those existing programs and, 2) create new automations that are more personalized to the customer journey with Elemis.
The most exciting project was creating the lapsed buyer automation, which was very complex as it was broken out into 2 categories (purchased once vs. purchased multiple times) and then broken out again into 4 groups, depending on how lapsed they are, for a total of 8 ultra-personalized emails.
The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.
Email Marketing
Beauty
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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