The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.

The Challenge

Before I joined the team, there was no resource dedicated to email so it was great to have a blank canvas and "clean up the mess". The team already had the basics: welcome series, cart abandon... so my projects were to 1) enhance those existing programs and, 2) create new automations that are more personalized to the customer journey with Elemis.

The Process

The most exciting project was creating the lapsed buyer automation, which was very complex as it was broken out into 2 categories (purchased once vs. purchased multiple times) and then broken out again into 4 groups, depending on how lapsed they are, for a total of 8 ultra-personalized emails.

The Solution

The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.

Skills Used

Email Marketing

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

20

CPL

Julia Cha Success Coach

  • Getting more leads
  • Converting customers in the female skewed demographic

0.7

ROAS

The Hundreds

Their challenge was that they are unable to scale new users acquisitions.

Versed Skincare

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍