The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.

The Challenge

Before I joined the team, there was no resource dedicated to email so it was great to have a blank canvas and "clean up the mess". The team already had the basics: welcome series, cart abandon... so my projects were to 1) enhance those existing programs and, 2) create new automations that are more personalized to the customer journey with Elemis.

The Process

The most exciting project was creating the lapsed buyer automation, which was very complex as it was broken out into 2 categories (purchased once vs. purchased multiple times) and then broken out again into 4 groups, depending on how lapsed they are, for a total of 8 ultra-personalized emails.

The Solution

The lapsed buyer program was wildly successful and accounted for 10% of total email revenue.

Skills Used

Email Marketing

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Microcenter

The Microcenter paid traffic team was struggling to scale their offer as well as their output. So in order to help refine their offer plus add more manpower to supplement their team we were brought on board to help.

6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

2

ROAS

Hippie Farms

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

Sift Dessert Bar

Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.