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Thriving 7-y/o brand took a hit when Apple shutoff access to the FB pixel. Topline revenue dropped 30% y0y.
They fired their entire marketing team and hired me to rebuild it with fractional contractors. I worked with the Founder and her CFO to redesign a fractional marketing team at a fraction of the cost and have steadily turned the company back to growth.
We are back to growth at a rate of more than 20% m0m.
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Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.