Thriving 7-y/o brand took a hit when Apple shutoff access to the FB pixel. Topline revenue dropped 30% y0y.
They fired their entire marketing team and hired me to rebuild it with fractional contractors. I worked with the Founder and her CFO to redesign a fractional marketing team at a fraction of the cost and have steadily turned the company back to growth.
We are back to growth at a rate of more than 20% m0m.
Paid Ads,Paid Ads,Google Shopping,Email Marketing,Other
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy: