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After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
agency
The brand is well-known but has a difficult time making sales online because customers are not confident making a decision to purchase art for their home without ever having seen it in person.
Using Facebook and Google Ads we implemented creative and landing pages that made the artwork visceral to the prospective buyer. Something they could feel and envision in their home or space.
We also developed a strong return/exchange policy and pushed it through our ad channels to reduce anxiety over buying without seeing.
After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
Paid Ads,Paid Ads
Art & Entertainment
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
