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After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
The brand is well-known but has a difficult time making sales online because customers are not confident making a decision to purchase art for their home without ever having seen it in person.
Using Facebook and Google Ads we implemented creative and landing pages that made the artwork visceral to the prospective buyer. Something they could feel and envision in their home or space.
We also developed a strong return/exchange policy and pushed it through our ad channels to reduce anxiety over buying without seeing.
After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
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