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After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
The brand is well-known but has a difficult time making sales online because customers are not confident making a decision to purchase art for their home without ever having seen it in person.
Using Facebook and Google Ads we implemented creative and landing pages that made the artwork visceral to the prospective buyer. Something they could feel and envision in their home or space.
We also developed a strong return/exchange policy and pushed it through our ad channels to reduce anxiety over buying without seeing.
After our first month of advertising we were able to turn a significant ROAS through Facebook (a previously untested channel) of 14.89 and a total conversion value of $9058.50 (about 12% of total revenue for the last 30 days).
Using Google Ads we were able to drive another $4160.70 in revenue with a ROAS of 8.19
This was our first month of advertising but I'll update these results as we continue to work with the client.
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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