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By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.
No brand presence
High price point relatively
My role was as the growth manager for the brand.
I did a full analysis of the brand, did a deep analysis of the target audience.
Launched campaigns, created content and assets, and did optimizations.
By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.
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