By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.

2
ROAS

The Challenge

No brand presence

High price point relatively

The Process

My role was as the growth manager for the brand.

I did a full analysis of the brand, did a deep analysis of the target audience.

Launched campaigns, created content and assets, and did optimizations.

The Solution

By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

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