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By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.
No brand presence
High price point relatively
My role was as the growth manager for the brand.
I did a full analysis of the brand, did a deep analysis of the target audience.
Launched campaigns, created content and assets, and did optimizations.
By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.
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The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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