By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.

2
ROAS

The Challenge

No brand presence

High price point relatively

The Process

My role was as the growth manager for the brand.

I did a full analysis of the brand, did a deep analysis of the target audience.

Launched campaigns, created content and assets, and did optimizations.

The Solution

By doing a strategic launch of campaigns both from the technical + content side and regular optimizations, I was able to uplift the brand's revenue by +15% MoM. Further down the line, by minimizing investment across non-performing campaigns I was able to optimize ROAS by +200% YoY.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Nobul

The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel. 

0.5

CPO

Academy Class

Increase revenue and leads through innovative marketing strategies.

2

ROAS

Motowey

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.