Ori M.

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The Challenge

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Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

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More Case Study

ANZ Banking Group

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign. 


The goals, therefore, were to:

  • Increase relevance of the content during stages before and during the application process.
  • Build new content modules to scale content and make authoring flexible for continuous experiments. 
  • Increase organic traffic.


0.2

ROAS

Patterson Legal Group

Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

Pevonia

NDA - Only the name of the brand can be shared.