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128k Promo Page Visits, 75k Pincode Entries, and +511% Registrations compared to similar previous year campaign.
expert
Brand Management: Led and developed web pages along with agency teams. As a result, we achieved the best possible experience from our users. With 128k Promo Page Visits, 75k Pincode Entries, and +511% Registrations compared to similar previous year campaign.
128k Promo Page Visits, 75k Pincode Entries, and +511% Registrations compared to similar previous year campaign.
Web Development,Marketing Strategy,Web Development,Web Development
Food & Drink
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In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
