The Challenge

The Process

The Solution

Skills Used

Branding,Content Marketing,Copywriting,Branding,Email Marketing,SMS Marketing,Web Development,Public Relations

Industry

Food & Drink

Results by the numbers

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More Case Study

0.36

CPL

Shell

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

4.08

ROAS

LCDShop

Running a campaign for only a week, which means no time to test anything

0.25

CPM

Bridge X Funding

Converting the language of hard money lending into visually appealing posts and eblasts.

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