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Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.
Performance objectives:
Firegang is a small digital marketing agency that works exclusively with Dental clients. I was hired to oversee and manage their Performance team, which consisted of the PPC team, SEO team, Local SEO team, and Call Auditing team. At the time of hiring, Firegang was a 100% remote company struggling with client retention, SEO and PPC performance.
My primary goal was to improve client retention, which was at 78% at the 1 year contract mark. The target was to improve 1 year retention to 90%.
Upon starting, I noticed a few gaps in client performance and reporting:
In order to improve client retention, I focused on creating clearly defined and repeatable systems for both the performance team. I also put a focus on providing automated and standardized reporting dashboards for the customer service team, who reported results to clients.
Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.
Performance objectives:
Paid Ads,Paid Ads,Marketing Strategy,SEO,Content Marketing,Web Development,SMS Marketing,Email Marketing
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The company had attempted paid ads internally but saw very little success with it.
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the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
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