Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.


Performance objectives:

  • Overall client CPL improved from $89 to $36
  • Google Ads CPL improved from $178 to $87
  • Facebook implant funnel yielded incredible ROI for engaged clients
  • SEO performance improved dramatically on account of unique content
0.6
CPL

Zachary P.

Mayple Vetted

expert

The Challenge

Firegang is a small digital marketing agency that works exclusively with Dental clients. I was hired to oversee and manage their Performance team, which consisted of the PPC team, SEO team, Local SEO team, and Call Auditing team. At the time of hiring, Firegang was a 100% remote company struggling with client retention, SEO and PPC performance.


My primary goal was to improve client retention, which was at 78% at the 1 year contract mark. The target was to improve 1 year retention to 90%.


Upon starting, I noticed a few gaps in client performance and reporting:

  • Overall client CPL (Cost per Lead) was $89 (industry target $50)
  • Google Ads CPL (Cost per Lead) was $178 (industry target is $100)
  • Facebook Ads were driving no leads at all
  • Organic SEO performance was suffering because of duplicate content being used on all client websites.
  • Client reporting was obtuse and lacked any clear definitive wins

The Process

In order to improve client retention, I focused on creating clearly defined and repeatable systems for both the performance team. I also put a focus on providing automated and standardized reporting dashboards for the customer service team, who reported results to clients.


  • Google Ads: I standardized keyword targeting for each client service offered and reduced ad account saturation from 10-12 ad groups per client to 4-6 ad groups focusing on client's core competencies. I also changed from a Manual bidding strategy to Smart bidding to reduce CPC, and worked with the Website team to improve landing page experience.
  • Facebook Ads: Knowing Facebook Ads to be most effectively used for top of funnel conversions, I scaled down direct Conversion campaigns for clients using Facebook Ads. I then built an automated Dental Implant lead funnel that offered a free Dental Implant Guide that would be promoted for client's local target audience via Facebook Ads. This lead funnel featured automated SMS marketing and email marketing outreach.
  • SEO: Created a clearly defined keyword strategy for client websites and hired/trained a full time content writer who could create unique content for each client website.
  • Reporting: Created an automated reporting dashboard that reported on the most important KPIs such as CPL, CPNP (Cost per New Patient), and ROI. Dashboard also provided historical lead and new patient metrics for all performance channels: Organic SEO, Local SEO, Google Ads, and Facebook Ads. This saved the customer service team hours of report generation and provided more transparent and meaningful reports to clients.

The Solution

Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.


Performance objectives:

  • Overall client CPL improved from $89 to $36
  • Google Ads CPL improved from $178 to $87
  • Facebook implant funnel yielded incredible ROI for engaged clients
  • SEO performance improved dramatically on account of unique content
Skills Used

Paid Ads,Paid Ads,Marketing Strategy,SEO,Content Marketing,Web Development,SMS Marketing,Email Marketing

Industry

Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.55

ROAS

Hoggs of Fife

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

2

CPL

L3 Construction

  • Competitive market 
  • Finding leads that are qualified<span class="ql-cursor"></span>

0.1

CPO

Royal Canin

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

0.75

ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.