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Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.
Performance objectives:
Firegang is a small digital marketing agency that works exclusively with Dental clients. I was hired to oversee and manage their Performance team, which consisted of the PPC team, SEO team, Local SEO team, and Call Auditing team. At the time of hiring, Firegang was a 100% remote company struggling with client retention, SEO and PPC performance.
My primary goal was to improve client retention, which was at 78% at the 1 year contract mark. The target was to improve 1 year retention to 90%.
Upon starting, I noticed a few gaps in client performance and reporting:
In order to improve client retention, I focused on creating clearly defined and repeatable systems for both the performance team. I also put a focus on providing automated and standardized reporting dashboards for the customer service team, who reported results to clients.
Primary objective: Client retention at 12 months improved from 78% at time of hiring to 90%.
Performance objectives:
Paid Ads,Paid Ads,Marketing Strategy,SEO,Content Marketing,Web Development,SMS Marketing,Email Marketing
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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