Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Fitbakes is an award-winning low sugar, high protein, baked snack brand who are on a mission to ensure everyone can eat healthily without sacrificing taste!
Fitbakes has had substantial growth year-on-year and have sold over 1 million cakes through their Shopify store.
With a recent successful funding round, where they acquired 230% of their funding target, Fitbakes is taking on the UK cake and snack market through their direct-to-consumer Shopify store and amazing retailers, Tesco, Selfridges and Coop
For thee D2C campaigns I utilised Facebook Ads to target health conscious consumers with campaigns that had impact. Influencers have been a key par of the creative strategy and this has helped to ensure CTRs have been consistently strong.
During the funding drive for Fitbakes, I used LinkedIn ads to target investors and those who an associations with healthy brands to ensure Fitbakes not only met their target, but significantly exceeded their funding target - https://www.seedrs.com/fitbakes
Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,Paid Ads,Paid Ads
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
