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Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Fitbakes is an award-winning low sugar, high protein, baked snack brand who are on a mission to ensure everyone can eat healthily without sacrificing taste!
Fitbakes has had substantial growth year-on-year and have sold over 1 million cakes through their Shopify store.
With a recent successful funding round, where they acquired 230% of their funding target, Fitbakes is taking on the UK cake and snack market through their direct-to-consumer Shopify store and amazing retailers, Tesco, Selfridges and Coop
For thee D2C campaigns I utilised Facebook Ads to target health conscious consumers with campaigns that had impact. Influencers have been a key par of the creative strategy and this has helped to ensure CTRs have been consistently strong.
During the funding drive for Fitbakes, I used LinkedIn ads to target investors and those who an associations with healthy brands to ensure Fitbakes not only met their target, but significantly exceeded their funding target - https://www.seedrs.com/fitbakes
Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,Paid Ads,Paid Ads
Food & Drink
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Built a new brand from the ground up as an offshoot to the client's original business.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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