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Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Fitbakes is an award-winning low sugar, high protein, baked snack brand who are on a mission to ensure everyone can eat healthily without sacrificing taste!
Fitbakes has had substantial growth year-on-year and have sold over 1 million cakes through their Shopify store.
With a recent successful funding round, where they acquired 230% of their funding target, Fitbakes is taking on the UK cake and snack market through their direct-to-consumer Shopify store and amazing retailers, Tesco, Selfridges and Coop
For thee D2C campaigns I utilised Facebook Ads to target health conscious consumers with campaigns that had impact. Influencers have been a key par of the creative strategy and this has helped to ensure CTRs have been consistently strong.
During the funding drive for Fitbakes, I used LinkedIn ads to target investors and those who an associations with healthy brands to ensure Fitbakes not only met their target, but significantly exceeded their funding target - https://www.seedrs.com/fitbakes
Working closely with the Founder, Ella, we were able to very quickly get ads running on Google Ads and immediately saw a return, with plenty of search intent for healthy alternatives to unhealthy cakes and snacks. Through extensive keyword research, we refined the campaigns to ensure they were completely optimised and returning the desired result.
The social strategy for Fitbakes has been incredibly important to their success and this has evolved over time to keep up with changes to ad delivery tracking and platform performance.
Facebook and Instagram have been the backbone of the social strategy and, more recently, TikTok has played a valuable role in in driving sales and uptake in the platform increases.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,Paid Ads,Paid Ads
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
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