
Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
Fraction is a novel take on a reverse mortgage, helping consumers pull cash value out of their home equity. Their primary competitors in Canada were the big 5 banks, so we have to figure out how to create trust while scaling paid social media in an environment where new financial products are looked upon with suspicion.
Colin employed a combination of rigorous audience testing, a methodical test-and-learn creative strategy, and building all creative assets himself.
Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.