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Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
Fraction is a novel take on a reverse mortgage, helping consumers pull cash value out of their home equity. Their primary competitors in Canada were the big 5 banks, so we have to figure out how to create trust while scaling paid social media in an environment where new financial products are looked upon with suspicion.
Colin employed a combination of rigorous audience testing, a methodical test-and-learn creative strategy, and building all creative assets himself.
Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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