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Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
Fraction is a novel take on a reverse mortgage, helping consumers pull cash value out of their home equity. Their primary competitors in Canada were the big 5 banks, so we have to figure out how to create trust while scaling paid social media in an environment where new financial products are looked upon with suspicion.
Colin employed a combination of rigorous audience testing, a methodical test-and-learn creative strategy, and building all creative assets himself.
Colin scaled several growth channels for Fraction, a high-ticket DTC real estate finance company, from 0 to 5 figures/month across Facebook and Instagram, while achieving an enviable cost per lead (improving by over 100% from initial tests to scaled, optimized campaigns). At the end of his tenure, this channel was a primary acquisition channel fuelling the company's growth.
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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