The scope of work involved an SEO audit and keyword research exercise for improved organic optimization as part of a digital marketing engagement. The challenge was doing this remotely, with next to no face-to-face client interaction, in the time allotted under the consulting contract (90 days).
I was brought in to spearhead the competitive SEO audit and keyword research. I used a range of tools to accomplish this, including Screaming Frog, Moz and Google Ads Keyword Research Tool.
SEO,Paid Ads
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.