The scope of work involved an SEO audit and keyword research exercise for improved organic optimization as part of a digital marketing engagement. The challenge was doing this remotely, with next to no face-to-face client interaction, in the time allotted under the consulting contract (90 days).
I was brought in to spearhead the competitive SEO audit and keyword research. I used a range of tools to accomplish this, including Screaming Frog, Moz and Google Ads Keyword Research Tool.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.