Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

They were looking for an agency to improve their ads creative & deliver stronger results.