Managed a budget of $500,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $7-figures/month of gross revenue in a few months time. The client needed one month of planning and strategizing and then one month of launching.
Goli is the owner of multiple weight loss products. One of the challenges was to scale to 500k/month in ad spend. I overcame this by scaling vertically and horizontally at the same time. Another big factor for this success was refreshing creatives on a weekly basis.
I grew the brand and scaled a few growth channels for Goli, an e-commerce company selling a variety of supplements such as selling apple cider gummies and keto products, from $0 to 6-figures/month in 2020. I helped with everything a-z: building the landing pages, the funnels and coming up with attractive offers. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns.
Managed a budget of $500,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $7-figures/month of gross revenue in a few months time. The client needed one month of planning and strategizing and then one month of launching.
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.