
Managed a budget of $500,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $7-figures/month of gross revenue in a few months time. The client needed one month of planning and strategizing and then one month of launching.
Goli is the owner of multiple weight loss products. One of the challenges was to scale to 500k/month in ad spend. I overcame this by scaling vertically and horizontally at the same time. Another big factor for this success was refreshing creatives on a weekly basis.
I grew the brand and scaled a few growth channels for Goli, an e-commerce company selling a variety of supplements such as selling apple cider gummies and keto products, from $0 to 6-figures/month in 2020. I helped with everything a-z: building the landing pages, the funnels and coming up with attractive offers. The strategies that I used were running special offers via Facebook/Instagram ads. I used influencer marketing content to gain trust and credibility and leveraged these for top of funnel and retargeting campaigns.
Managed a budget of $500,000/month, and achieved a consistent average ROA of 2.5X. We went from $0/month to $7-figures/month of gross revenue in a few months time. The client needed one month of planning and strategizing and then one month of launching.
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

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