Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
Aiming for the No.1 position
Handy is a marketplace for home services. It provides a platform to connect customers looking to book services such as cleaning, furniture assembly, plumbing and electrical installations on the one side with trusted, independent contractors who carry out these services on the other. Handy had never made a concerted investment in Search Engine Optimization (SEO) for their website. Rather, they relied mostly on paid channels and word of mouth for acquiring new users. As a result, Handy’s ranking for unbranded home services terms was very low – one had to scroll through multiple pages to find it. Handy decided they needed to increase their share of organic bookings in order to reduce customer acquisition cost. With this goal in mind, Handy brought on board SEO expert Sankar Ponnusamy and his team from Searchly who are committed to delivering results in a short timeline by providing innovative data-driven, ROI-focused SEO services.
We dida bimodal strategy for handy. So, we aimed to get to Page 1 for a lot of the generic keywords that were the biggest and highest volume like "home cleaning" along with that we were also going after long tail keywords like “cleaning app”, “Greenpoint housekeeper in my zip code”, for example..
Tailored set of SEO strategies
During the first six months, we followed the “traditional SEO playbook” and focused on improving site structure and implementing technical changes to Handy’s website. Created a content management system to generate content and landing pages, generating editorial content production based on targeted keywords, and enhanced the site speed and responsiveness.
In the last few months, the we worked on a more scalable, platform-based SEO strategy of having unique user-generated content and dynamically generated content on all landing pages while interlinking widgets to syndicate content across pages dynamically.
Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
SEO
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
