Aiming for the No.1 position

Handy is a marketplace for home services. It provides a platform to connect customers looking to book services such as cleaning, furniture assembly, plumbing and electrical installations on the one side with trusted, independent contractors who carry out these services on the other. Handy had never made a concerted investment in Search Engine Optimization (SEO) for their website. Rather, they relied mostly on paid channels and word of mouth for acquiring new users. As a result, Handy’s ranking for unbranded home services terms was very low – one had to scroll through multiple pages to find it. Handy decided they needed to increase their share of organic bookings in order to reduce customer acquisition cost. With this goal in mind, Handy brought on board SEO expert Sankar Ponnusamy and his team from Searchly who are committed to delivering results in a short timeline by providing innovative data-driven, ROI-focused SEO services. 

We dida bimodal strategy for handy. So, we aimed to get to Page 1 for a lot of the generic keywords that were the biggest and highest volume like "home cleaning" along with that we were also going after long tail keywords like “cleaning app”, “Greenpoint housekeeper in my zip code”, for example..

Tailored set of SEO strategies

During the first six months, we followed the “traditional SEO playbook” and focused on improving site structure and implementing technical changes to Handy’s website. Created a content management system to generate content and landing pages, generating editorial content production based on targeted keywords, and enhanced the site speed and responsiveness.

In the last few months, the we worked on a more scalable, platform-based SEO strategy of having unique user-generated content and dynamically generated content on all landing pages while interlinking widgets to syndicate content across pages dynamically.