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Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
Aiming for the No.1 position
Handy is a marketplace for home services. It provides a platform to connect customers looking to book services such as cleaning, furniture assembly, plumbing and electrical installations on the one side with trusted, independent contractors who carry out these services on the other. Handy had never made a concerted investment in Search Engine Optimization (SEO) for their website. Rather, they relied mostly on paid channels and word of mouth for acquiring new users. As a result, Handy’s ranking for unbranded home services terms was very low – one had to scroll through multiple pages to find it. Handy decided they needed to increase their share of organic bookings in order to reduce customer acquisition cost. With this goal in mind, Handy brought on board SEO expert Sankar Ponnusamy and his team from Searchly who are committed to delivering results in a short timeline by providing innovative data-driven, ROI-focused SEO services.
We dida bimodal strategy for handy. So, we aimed to get to Page 1 for a lot of the generic keywords that were the biggest and highest volume like "home cleaning" along with that we were also going after long tail keywords like “cleaning app”, “Greenpoint housekeeper in my zip code”, for example..
Tailored set of SEO strategies
During the first six months, we followed the “traditional SEO playbook” and focused on improving site structure and implementing technical changes to Handy’s website. Created a content management system to generate content and landing pages, generating editorial content production based on targeted keywords, and enhanced the site speed and responsiveness.
In the last few months, the we worked on a more scalable, platform-based SEO strategy of having unique user-generated content and dynamically generated content on all landing pages while interlinking widgets to syndicate content across pages dynamically.
Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
SEO
Home & Garden
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Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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