Page 1 in just six weeks

Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search. 


  • Unbranded US position improved from position 48.6 to 15 
  • Unbranded cleaning terms improved from position 62 to 5.8 
  • Unbranded US impressions improved from 137k to 1.4M 
  • Unbranded organic search traffic increase of 157% noted


Recommendation video from the client:


https://vimeo.com/297543217

The Challenge

Aiming for the No.1 position

Handy is a marketplace for home services. It provides a platform to connect customers looking to book services such as cleaning, furniture assembly, plumbing and electrical installations on the one side with trusted, independent contractors who carry out these services on the other. Handy had never made a concerted investment in Search Engine Optimization (SEO) for their website. Rather, they relied mostly on paid channels and word of mouth for acquiring new users. As a result, Handy’s ranking for unbranded home services terms was very low – one had to scroll through multiple pages to find it. Handy decided they needed to increase their share of organic bookings in order to reduce customer acquisition cost. With this goal in mind, Handy brought on board SEO expert Sankar Ponnusamy and his team from Searchly who are committed to delivering results in a short timeline by providing innovative data-driven, ROI-focused SEO services. 

The Process

We dida bimodal strategy for handy. So, we aimed to get to Page 1 for a lot of the generic keywords that were the biggest and highest volume like "home cleaning" along with that we were also going after long tail keywords like “cleaning app”, “Greenpoint housekeeper in my zip code”, for example..


Tailored set of SEO strategies

During the first six months, we followed the “traditional SEO playbook” and focused on improving site structure and implementing technical changes to Handy’s website. Created a content management system to generate content and landing pages, generating editorial content production based on targeted keywords, and enhanced the site speed and responsiveness.


In the last few months, the we worked on a more scalable, platform-based SEO strategy of having unique user-generated content and dynamically generated content on all landing pages while interlinking widgets to syndicate content across pages dynamically.



The Solution

Page 1 in just six weeks

Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search. 


  • Unbranded US position improved from position 48.6 to 15 
  • Unbranded cleaning terms improved from position 62 to 5.8 
  • Unbranded US impressions improved from 137k to 1.4M 
  • Unbranded organic search traffic increase of 157% noted


Recommendation video from the client:


https://vimeo.com/297543217

Skills Used

SEO

Industry

Home & Garden

Results by the numbers

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