Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
expert
Aiming for the No.1 position
Handy is a marketplace for home services. It provides a platform to connect customers looking to book services such as cleaning, furniture assembly, plumbing and electrical installations on the one side with trusted, independent contractors who carry out these services on the other. Handy had never made a concerted investment in Search Engine Optimization (SEO) for their website. Rather, they relied mostly on paid channels and word of mouth for acquiring new users. As a result, Handy’s ranking for unbranded home services terms was very low – one had to scroll through multiple pages to find it. Handy decided they needed to increase their share of organic bookings in order to reduce customer acquisition cost. With this goal in mind, Handy brought on board SEO expert Sankar Ponnusamy and his team from Searchly who are committed to delivering results in a short timeline by providing innovative data-driven, ROI-focused SEO services.
We dida bimodal strategy for handy. So, we aimed to get to Page 1 for a lot of the generic keywords that were the biggest and highest volume like "home cleaning" along with that we were also going after long tail keywords like “cleaning app”, “Greenpoint housekeeper in my zip code”, for example..
Tailored set of SEO strategies
During the first six months, we followed the “traditional SEO playbook” and focused on improving site structure and implementing technical changes to Handy’s website. Created a content management system to generate content and landing pages, generating editorial content production based on targeted keywords, and enhanced the site speed and responsiveness.
In the last few months, the we worked on a more scalable, platform-based SEO strategy of having unique user-generated content and dynamically generated content on all landing pages while interlinking widgets to syndicate content across pages dynamically.
Page 1 in just six weeks
Handy made a great leap upwards from Page 7/11 to Page 1 for many keywords in just six weeks, followed by a steady growth in impressions (10x), clicks (9x) and bookings (8x) over the following six months. Compared to 5.8% one year ago, 14.7% of the total website traffic was driven by unbranded organic search – a year-on-year increase as high as 153%. Unbranded organic search tripled the size of branded organic search, up from being about the same size a year before. Overall organic search made up nearly the same share as paid search.
Recommendation video from the client:
SEO
Home & Garden
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Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
